Services
Site-rep
Part-time Complice
Learn
Growth & Strategy
Ecommerce & Shopify
Sales & Conversion
AI & Automation
All Playbooks
Pricing
Weekly Playbooks
Contact me
See available spots
My latest learnings on
Sales & Conversion
My posts on Growth / SaaS / Ecomerce / Website / AI.
Churn
or
Growth?
From 25% Churn to 8%: How I Reduced Customer Churn by Making Signups Harder
AI Models
Actually
Automate Tasks?
From 300 to 5,000 Monthly Visitors: How AI Models Actually Automate Real Business Tasks (Not Just the Hype)
Freemium
or
Fraud?
From 40% Trial Churn to Self-Sustaining Growth: My Freemium Retention Loop Experiment
Fast Site
or
Dead Business?
From 5-Second Load Times to 1.2s: My Brutal Website Performance Reality Check
Fast Site
or
Dead Business?
From 5-Second Load Times to 1.2s: My Brutal Website Performance Reality Check
Mobile
But
Desktop?
From 80% Drop-Off to 60% Mobile Completion: My Unconventional Checkout Fix
Viral Loops
or
Retention Loops?
From Abandoned Carts to Brand Evangelists: My Counter-Intuitive Approach to Customer Retention Through Referrals
Abandoned Carts
or
Recovery Success?
From Abandoned Checkout Hell to Automated Recovery Success: My Counter-Intuitive Shopify Strategy
Attribution Chaos
to
Clear ROI
From Attribution Chaos to Clear ROI: Why I Stopped Trusting Shopping Ads Pixel Tracking (And What I Do Instead)
Attribution Chaos
to
Crystal Clear ROI
From Attribution Chaos to Crystal Clear ROI: How I Fixed Facebook Ad Tracking for an E-commerce Client
Attribution Chaos
to
Crystal Clear ROI
From Attribution Chaos to Crystal Clear ROI: How I Fixed Facebook Ad Tracking for an E-commerce Client
Creative Testing
Beats
Audience Targeting
From Audience Targeting to Creative Testing: How I Transformed Our Facebook Ads Strategy
Audience Targeting
or
Creative Testing?
From Audience Targeting to Creative Testing: How I Transformed Our Shopify Store's Meta Ads Strategy
Audience Targeting
or
Creative Testing?
From Audience Targeting to Creative Testing: My Counter-Intuitive Facebook Ads Strategy for Fashion
Beautiful Ghost Towns
to
Revenue Machines?
From Beautiful Ghost Towns to Local SEO Revenue Machines: How I Fixed Web Design for Local Business
Beautiful Ghost Towns
to
Revenue Machines?
From Beautiful Ghost Towns to Local SEO Revenue Machines: How I Fixed Web Design for Local Business
Beautiful Ghost Towns
to
Revenue Machines?
From Beautiful Ghost Towns to Revenue Machines: How I Fixed Websites That Don't Convert
Beautiful Ghost Towns
to
Revenue Machines?
From Beautiful Ghost Towns to Revenue Machines: How I Fixed Websites That Don't Convert
Email Tracking
or
Guessing Game?
From Cart Abandonment Hell to Email Revenue Gold: How I Tracked Shopify Email Performance Like a Data Detective
Manual
or
Automated?
From Chaos to Automation: How I Streamlined a B2B Startup's Email Operations (Real Implementation)
Creative Testing
vs
Ad Formats
From Creative Testing to $10K Sales: Which Facebook Ad Format Actually Drives Revenue
Creative Testing
or
Image Specs?
From Creative Testing to Meta Ads Mastery: What Image Sizes Actually Convert in 2025
Custom
to
Shopify
From Custom Nightmares to Shopify Success: Why I Stopped Fighting the Platform
Custom
to
Shopify
From Custom Nightmares to Shopify Success: Why I Stopped Fighting the Platform
Previous
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
4 / 94
Next
Subscribe to my newsletter for weekly business playbook.
Sign me up!
