My latest learnings on
Sales & Conversion

My posts on Growth / SaaS / Ecomerce / Website / AI.

How I Discovered That Most Agency Case Study Pages Are Actually Killing Conversions

Conversion Page?

How I Discovered That Most Feature Pages Are Measuring the Wrong Things (And What Actually Predicts Conversions)

How I Discovered That Most SaaS Trial Pages Are Beautiful Ghost Towns (And What Actually Drives Quality Traffic)

Perfect Landing

How I Discovered That Perfect Facebook Landing Pages Actually Hurt Conversions

How I Discovered the 2-Second Rule That 10x'd Our E-commerce Conversion Rates

How I Discovered the CTA That Converts 3x Better on Agency Case Studies (Spoiler: It's Not "Contact Us")

How I Discovered the Font Size Formula That Doubled My Conversion Rates

Generic Advice?

How I Discovered the Perfect Case Study Length After Testing 50+ Agency Pages

Better Results?

How I Discovered the Perfect Image Count for Facebook Landing Pages (It's Not What You Think)

Published Price

How I Discovered the Real Cost of Running a Shopify Store (It's Not What You Think)

How I Ditched Traditional Lead Nurturing for Cross-Channel Automation (And 3x'd Qualified Leads)

How I Doubled B2B Conversion by Breaking Every Ecommerce Homepage "Best Practice"

How I Doubled Cart Recovery Rates by Breaking Every "Best Practice" for Persuasive Copy

Checkout Button

How I Doubled Checkout Conversions by Breaking Every Landing Page "Best Practice"

How I Doubled Contact Form Conversions by Adding MORE Friction (Counter-Intuitive Strategy)

Converts Better?

How I Doubled Contact Form Conversions by Adding MORE Friction (Real Case Study)

How I Doubled Contact Form Inquiries Using Video (The Personal Touch That Actually Works)

How I Doubled Contact Form Submissions by Adding Friction (Not Trust Badges)

How I Doubled Contact Form Submissions by Adding Personalized Greetings (Real B2B Case Study)

How I Doubled Contact Form Submissions by Making Them Feel Like Conversations

How I Doubled Contact Inquiries by Adding MORE Friction (Counter-Intuitive Shopify Strategy)

How I Doubled Conversion By Turning My Homepage Into the Product Catalog (Against All Best Practices)

How I Doubled Conversion Rates Using Video Headers for Facebook Traffic (Real Case Study)

How I Doubled Conversion Rates by Adding Social Proof to Facebook Ad Landing Pages (Real Case Study)

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