Site-rep

This offer, which is SiteRep. So the offer combines creating your business website, So this is web design and web web dev, basically, with AI automated content creation with your blog. Here's the thing. This is a custom process that I walk you through, and this is not just using ChatGPT to create your blog. I wanna explain a bit more about what it is. But first, to understand that, we have to understand the main issue that you might you might face with Yorkshire and website. So I am a freelance with around seven years of returns. And what I used to do when I was just getting started was creating websites for businesses for my clients. The main promise of having a website is that it is going to be your twenty four seven sales rep Right? This is about having the a very good store and front page, basically, for your business, for your product. Now this is true but there is one big issue here. Your website might be a very beautiful stone If your stone is in an empty mall, it is not going to work. And this is a struggle that I got from a lot of my clients that ended up having a very beautiful and not only beautiful in in the design way, also very converting website that was presenting the product, the features, the benefits, why okay. The main issue there was there was just no traffic. Oh, at least very few traffic. And the website was sure, converting the small group of people that ended up on the website, but there was just no one that would so the the website in the first place. So, again, your website is a store in an empty mall. That leads me to learn more about growth and strategy. For obviously my clients as well but also for myself and my own project. You wanna get traffic, to your websites or to anything else really, You have mainly three options. Paid ads, outbound sales, and content. Paid ads, Facebook and or Google Ads mainly. It might work very well. There are multiple issues So it is kind of expensive. It requires continuous investments. And this is not something that bones up over time. If you stop investing, you stop getting traffic. But I don't think this is the main problem here. The main problem with paid ads is the idea of product channel fit. Not going too much into detail the details. Again, you can find the this kind of content that you're interested in on my blog. The main issue here you have to have a specific business model that works very well with paid ads. So you have to be able to afford the cost of acquisition of each and every client through paid ads and to make your money back on that client in a somewhat short term period so that you can reinvest and have that loop work. So if we take the the best example for this is ecommerce. If you're an ecommerce store, that might work very well for you because you have a product you have the the ads, the users see the ads, buy the products, and you make money on this, can reinvest. Now, obviously, if there are a lot of ways if you're not if your prod if your product requires more time to think to buy or is very That might not work as well. If you doing a sauce, for example, this is the the mix between a product and a service. Now, obviously, this is a product, but you want your users to actually use your product not just buy it once. It's it's it's all about recurring. Right? So it's going to be complicated. That's the main issue with paid ads. If it works, for your business model, very fine, and I would definitely suggest using it. Now this is the second option is outbound sales. So this is there are two kind of of outbound sales. The first one is called outreach. This is what most people refer. This is anything from call email, call call, and whatever. And then we have warm networking. This is if you're an agency or just doing service b to b, this is what you might end up using a lot of the time, which is your website has no traffic or very, very little. And you are using your website just as a brochure in a kind of way to send your existing network to that website for for the conversion and just to to showcase your work. Again, that might work for certain kind of business. The main issue here is it only works if you're high ticket b to b. Offering, and you can afford the few little leads that comes into your way. That is why I think for most businesses, especially if you're a SaaS, and ecommerce, we'll get to that. The best option is content. So content, there are two ways, SEO, social media personal branding. I am not going to talk about personal branding and social media. I think it's a completely different topic. But SEO, I think this is also a very good now not only it is compared to paid ads free. In a way that you do not have to invest to to continuous investing, into content. You know, once the content is done, once your site is indexed, by Google and search engine, it keeps it keeps getting you traffic. It compounds over time. And it can work in a very different niche from ecommerce when you have that kind of direct transaction. To SaaS when it requires more education first. To the kind. The main issue so this is where I started to learn about SEO and stuff like There's first of all, there's a big difference between, what I call SEO first websites and design first website. Design first website, I know especially website that just look good, not very good for the business. I'm talking more about the way you start building and think about building the website. Here you would probably start from the home page directly and go about your services, your features, your benefits, your product, whatever. When you start to think about SEO first, you always sound from the keywords themselves. So always think about what are people going going to search whether it is on search engine, whether it is on NLMs, that's what really matter. What I'm going what what are they going to search? Online so that I they can find my website in the first place. So there's a subtle difference here and once you're doing SEO first website, that doesn't mean your website has to be ugly or just not very designed forced, I guess. But this is very important. The big difference here is there. Unfortunately, when I try to implement this SEO first and DLR a lot of problem in the way. So first of all, SEO is all about content. Google cares about good content. What is good content? Well, nobody knows. It is all about making sure you and your website and your page is reflecting what the user wants to search for. So if it is, if we're looking for an ecommerce website example, and if you're looking for a shoe to buy, this is very transactional, what the information you want is the price, the features, and whatever around that specific product. If we're looking for a very completely different example, which is a SaaS, if we're talking a bittery SaaS, Here, the what what the users want a different and that we are probably one more strategy. And operational tips and strategies and step by step to implement a specific workflow for their own business. So this is about good content. Whether it is written by humans, AI, or even writers, it doesn't really matter. They want that you focus on creating good content for your audience. The main issue is that we have a knowledge versus skill gap. If you're a business owner or if you're just working for your own business, you probably have deep industry knowledge. But you probably lack SEO content creation skills. If you hire SEO professionals, you would definitely have technical skills, but they will lack industry specific knowledge. I try to hire writers for my clients but, again, they like knowledge. So we ended up with low quantitative content. And I tried to train my clients to train business owners to write Unfortunately, they don't have especially the time to do that. They is not their priority, and I completely understand. Like lack of time commitment. Which is then something happened. Know you heard about this. This is AI and AI and AI. No. Now let's talk about this a little bit quickly. What I do, I think about this, AI is a bubble right now. The bubble will eventually pop. But the tech itself is completely different and isn't going to anywhere. And I think this is important when you talk about tech to understand there's always a bubble with a new tech revolution in a way. This is what happened in the web. This is what happened with mobile. This is what happened with the clouds, and now this is what's going to happen with AI. At first, we have this hype where everyone thinking this is, going to change clearly everything. And to some extent, they are right. But way too soon and way too fast. And then the bubble is going to pop and slowly we're going to get back on track. This is what I think about AI. I think AI can be very powerful, but you have to understand its limit This is just a tool, and you have to understand it. So the big difference here is with AI, computing power equal work force and label forces. This is why I want to use AI to solve that problem of creating good content, good quality content at scale for your own business, for your website. Here's the thing. Most people will just simply do completely well, you got the point, but they won't do completely random things with AI and just asking ChatGPT to with a very basic prompt, to do the writing, for their articles, and they won't get a very generic answer Yes. Obviously. And they would say AI is bad. And, yes, AI is a generic language model, which mean if you input a very generic prompt, you won't get a very generic answer. That's kind of logical if you think about this. This is why I spent quite a good amount of time working on my own custom AI workflow to achieve this goal of creating content for an SEO website but that this content is good and definitely not generate very custom for each and specific. Businesses. So I just wanted to go quickly over the over The goal here is not to to to that you completely understand the whole process, but you see the very big difference on how I'm using AI. This is not just about there's a hype. This is about understanding the technology and using it within its capabilities and its limits. This is, in a natural, my AI workflow. Again, this is simplified, obviously, for this video, but you will quickly get the points of how it's working So the first thing we're doing is a keyword research. First of all we we start with a topic research. This is a human action where, what what are the main topics you wanna talk about around your company, around your blog? And this is so this is just a list of you writing the the topics you wanna you wanna talk to. So this is very human. Based on this, we are going to use a specific AI workflow that I've got So this is based on peripheralicity. One of the best for the search feature. That we are from that topic research, do a keyword research and end up with a list of complete and pretty long list of keywords based on your industry that actually exist. I have I've not defined share, but I I could find the find. But this is just to give you an idea, For this, okay. Let's start. With my own example. This is Complex. This is, my website. All the content you see here has been generated by AI. Each content has base is based on a keyword. So this keyword, for example, is this one. All these keywords has been generated by perplexity and this is 5,000 keywords generated. To give you an idea, I the inputs was based on 50 topics. This is completely human. This is something I've done in a few hours. I've carefully created 50 topics that I wanted to talk about. This is what I've done. The result with a five with a list of 5,000 keywords, There are different kind of keywords. So we have domain, We have long so main are basically the short ones. We have the long form, the long tail. We have question based keywords and so on. So at the end, we have a list of 5,000 keywords. First step, The second step is very important. What you want is to create content that is custom based for your business. So we are going to create a knowledge based so this is a human word, by the way. That is only needed to be created once. So in the case of Compass so by the way, this is the result I have more than 5,000 well, to be fair, it's four 4,500 articles. At the end that has been have been generated by AI. It has been done through this knowledge base. I have more than twenty twenty five ish work experience files that I've written myself miniony. This is my work experience, and the contents I want the AI to use to to write gray content. First step. Second step, this is pretty much the same idea, what is my knowledge base? What do I think is what are my opinion basically on the topics I wanna talk about? Second. Third point, what are my favorite resources? On those topics? And final thought, what is the tone of voice I wanna use for the content that I wanna write? So this is what I've done for the knowledge piece. And there's the tone of voice. Finally, we have the article structure now this is custom based on your specific website but if I take my example, this is the art constructor I want. So you can see we have the intro we have the industry knowledge we have the my experience, my playbook, this point of the playbook, the results my learning, and how you can adapt at this for your SaaS and your ecommerce. This is the structure of every article you can find on my website. That structure, this is not just asking the AI, this is guiding the AI. This is something I've built manually. So right now, as you can see, it's clearly a manual work. Right? Here's the thing. This is a machine we are building. Once that machine is burnt so this is manual work mostly except this step Once stand machine is done, then the the this will work as a guide principle for the AI. We are going to create an AI workflow that for each keyword would search among the knowledge base that we have created generate articles following the tone of voice and the article structure, and then we're going to fact check that and this is going to be done for each keyword And remember, we have 5,000 keywords. So we have, at the end, 5,000 articles. Now, by the way, if you I you want a reality check, most of the time, it is not going to be completely perfect. So here I started with 5,000 keywords roughly. I ended up with four four four five hundred forty six, or 45. I think it's 4,500 articles at the end. Why? Because at the end, I still do a human task to validate some anticonds or not. So that is the complete workflow. I don't want to go too technical here What I want you to understand is we're not just using AI because there's AI and because it wants to help you by AI. We're using AI in the best way we could based on the current technology, which means here, we're using it to use computing power as a workforce. We're using the human work as a guiding principle for the AI workflows, to make sure it create at scale exactly what we want. So what does it look like in reality? I want to show you that the process The end result is more than still down now, 4,500. Let's go with 4,500. Article generated based on my Article stricter I wanted. So you can see this is everything has been generated by AI. And every article is based on a very specific tone of voice For example, I wanted to talk about me. So I say I. Because I think this is well, first of all, I'm doing front end services, so I think it definitely makes sense. But more importantly, I think what you want what the users want, and this is my personal take, my personal strategy. In a way, this is more about strategy than it is about AI. Is that my article has to be about my experiences and what are my thoughts on the strategies here. So this is the outcome's Everything has been generated. And this is based on my own work experience. Now obviously, the the wording and the it is not exactly the same. This is the the AI has generated the content, but if you read this, this is based on a real experience I had. With a B2B SaaS client, where I realized that the acquisition channel, you know, So to give you a rough idea, that was a client I'm working with, SaaS, B2B wanted to acquire more users. And it wasn't about testing. We take we tried paid ads, SEO, product led growth, and even referrals. And there were I I haven't done outbound same for them, but I know they were doing it. Here's the thing. Most so that is what everyone's telling you to do. What I discovered is that a vast significant portion of quantity leads were coming from personal branding on LinkedIn. Yet that traffic was analyzed as direct own reference. Even though I knew that referral programs themselves wasn't working that well. So again as you can see this is bait and that content isn't hasn't not been generated by AI. This is based on my real work experience based on the knowledge base I've created human based human work. And that I've used as a guiding principles for the AI workflows. And this is pretty much the same for every articles. This is a playbook. Then we have some content here and there. Again, completely chain automated. Resonance learning how you can adapt this to your business for SaaS for ecommerce. Another one, completely the same, intro, industry knowledge, blah blah blah. My experience, my playbook, etcetera, etcetera. And this is also based on another work experience I've worked with for a client. This time, it is an ecommerce project I had to rework the complete SEO strategy of that ecommerce project. And I ended up indexing more than 20,000. Yeah. 20 I think it was actually, it was even maybe more with because there were eight languages. But I ended up using the same workflows I showed you for the ecommerce project. And I will show you that just in about a few minutes. What I'm saying here is this workflow is completely custom based, and you will get custom results, just generic articles that everyone can see it is based by. AI. This is mainly it for SaaS. And as you can see, the strategy has not been made by AI. I've done the strategy. Because I wanted very specific things. I wanted that kind of experience based articles knowledge, which I think is very valuable for my audience, which which are you. So business owners wanting that kind of learning experience and stuff like that. That strategy is working, so might work for SaaS. If you you know, b to b and working for business. This is definitely not a great strategy if you're doing e commerce and b to c ecommerce. So we can adapt this workflow for ecommerce. I think this is very interesting. So this is by the way, this is the project I was talking here on this blog. You can read about. So this was an ecommerce that I ended up the results from less than 100 a month So basically no traffic on SEO, no work on SEO. You can see there. Just a random spike at this, and then I started to implement here the the I think it was or maybe it was there with the supply. I don't know. But I started to implement this workflow, and we went from almost zero to more than five, five k a month again. It's it's a little bit less than five k a month. You can see a pike right there at seven, but it was not, on long term, was about five k now. And this is also in a very niche audience. Just to give you an idea, the leader of that niche has roughly 20 k visitor a month. We're not talking 200 or 300 of millions of visitors It's a very niche audience. This is a user same strategy which mean that I've been able to index more than 40,000 pages indexed. Again this is not own blog pages We're talking ecommerce, so there are more than five five k products. Then you have to add each connection pages, about 300, maybe 400. And multiply by eight languages. But you can see the spike, boom, and boom, more than 40 roughly 40,000 pages. This is the workflow. And now we can use the AI workflow. So the goal of this is not just to do it once. And that's it. We can do real time. So now every new product is translated into the a languages. We have another workflow. When a new product is created, I create a professional image with AI. I create SEO optimized page content, meta description title tag, and sort and attribute the right tag with AI. Again, we automate the content automate, the content creation AI, by guiding the AI, not just asking the AI to do everything ourselves. And that's the key difference. We got you to understand that with AI, computing power equal workforce, but that doesn't mean equal intelligence. That's the big difference. You are still doing the intelligent work So the strategy The AI is going to do the workforce and just the operational part of the job. Big difference here I think what most people try to do is use AI to create to do to replace the intelligence, the work in the stretch, This is not what is going to happen. Again, this is a hype. Don't get to don't get into that. AI is a very beautiful tech, but there are limits that we have to understand how it works to better use it. So this is pry pretty much it. This is just another AI automation that I've done. Not very interested. That is my offer. What I'm doing is making sure that your website is a very beautiful store this is the first one So this is a website, web design, and web dev. But now it's not going to be in an empty mode but in a crowded mode and I do this with this workflow using AI being smart about this, and using human work to do the strategy and the guiding for the AI to be the workforce. That's the big difference. So if you are interested in that, if you have questions you probably had you can contact me and for your project. Okay. Bye.