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Shopify Basic
or
Advanced?
Why I Stopped Recommending Shopify Advanced (And What Plan Actually Works)
Shopify Payments
or
Better Alternatives?
Why I Stopped Recommending Shopify Payments (And What Actually Works for International Stores)
Shopify
or
Digital?
Why I Stopped Recommending Shopify for Digital Downloads (And What Actually Works in 2025)
Cheap Design
or
Business Growth?
Why I Stopped Selling "Affordable" Web Design Packages (And What Actually Works)
Vanity Metrics
or
Real Success?
Why I Stopped Tracking Vanity Metrics and Built My MVP Success Framework
Tracking Tools
or
Attribution Lies?
Why I Stopped Trusting "Best" Tracking Tools Lists (And What Actually Works in 2025)
Conversion
vs
Reality?
Why I Stopped Trusting "Conversion" Data (And What Actually Works for Landing Page Tracking)
Security
or
Peace of Mind?
Why I Stopped Trusting "Industry Standard" Website Security (And Built My Own Framework)
Attribution Data
But
Tracking Reality?
Why I Stopped Trusting Ad Attribution Data (And Built Better Tracking Systems)
Ad Data
tells
lies?
Why I Stopped Trusting Ad Tracking Data (And What I Use Instead)
Attribution Data
vs
Ground Truth
Why I Stopped Trusting Attribution Data (And Built My Own Tracking System for Under $50/Month)
Attribution
vs
Reality
Why I Stopped Trusting Attribution Data (And What I Track Instead)
Attribution
or
Reality?
Why I Stopped Trusting Attribution Models and Started Building Real Marketing Mix Models
Benchmarks
or
Reality?
Why I Stopped Trusting Campaign Performance Benchmarks (And What I Track Instead)
Facebook Says
but
Reality Differs?
Why I Stopped Trusting Facebook's Attribution (And Built My Own for Free)
Attribution
vs
Reality
Why I Stopped Trusting Facebook's Attribution (And Started Tracking Real Lifetime Value by Channel)
Google Analytics
or
Real Data?
Why I Stopped Trusting Google Analytics (And What I Do Instead)
Tracking
or
Trust?
Why I Stopped Trusting Tracking Pixels (And What I Do Instead)
Automate Translation
or
Manual Process?
Why I Stopped Trying to Automate Webflow Content Translation (And What Works Instead)
Beautiful Templates
or
Sales Results?
Why I Stopped Using "Beautiful" Templates (And What Actually Works for Ecommerce)
Best Practice CTAs
vs
What Actually Converts
Why I Stopped Using "Best Practice" CTAs (And Doubled Conversion Rates)
Best Practice
or
Real Results?
Why I Stopped Using "Best Practice" Page Builders for Facebook Ads (And What Actually Converts)
Enterprise Tools
or
No-Code?
Why I Stopped Using "Enterprise" Development Tools (And Built Better MVPs With No-Code)
Professional
or
Convert?
Why I Stopped Using "Professional" Design for Lead Magnets (And Started Converting 3x More)
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